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How We Started


SIMPLE THEORY GEAR has been serving the bushcraft and survival communities since 2012 in a variety of different facets. We are now focusing our extensive experience on designing the best camp gear ever made.

Why Simple Theory Gear


Our business philosophy is founded on the principle of offering effective and efficient gear that will last the test of time. With 7 years in the fire service, 8 years in the industry, and a lifetime in the backcountry, you should be confident that we will always deliver what we promise.

Simple Theory Guarantee 

Your satisfaction is paramount.  If, for whatever reason, you are unsatisfied with our products, please contact us and we will make it right!